Most would-be pickup mentors assume new names, perhaps to signify their new identities. David De Angelo of Double Your Dating was born Eben Pagan.
A cadre of guru-like leaders appeared with a set of elaborate rites, precisely defined techniques, and an acronym-laden private language known only to initiates—purposely designed to appeal to men, whose minds seem to thrive on ritual, hierarchy, and complex esoterica (think baseball statistics, Scout badges, the military, the Catholic Mass, and the Freemasons). Jeffries pioneered the coinage of distinctive seduction lingo—his most widely used neologism: “sarging,” named after his cat Sarge and meaning trolling the bars for desirable women—as well as the use of the Internet.
His website, Speed Seduction, is going strong hawking CDs, DVDs, software tutorials, and personal coaching in pickup techniques.
You don’t buy her a drink; you offer to let her buy you one.
You don’t give her your phone number; you get her to give you hers, in what Mystery calls a “number closing.” If she asks you what you do for a living, you don’t mention the drone desk job that you actually hold down; you tell her you “repair disposable razors” (the choice of a Mystery disciple).
In the late 1990s, Mystery developed a precise and exacting “algorithm” of moves and routines—pre-scripted lines to be practiced in the field—that are virtually guaranteed (according to Mystery at least) to lure a female into your bed after just seven hours in her company from a cold turkey meeting in a public place. Mystery advises his readers not to bother with any female who rates lower than a 6 (“OK-looking,” in his parlance) on the 1 to 10 scale, while assuring them that if they follow his advice, they can readily score a “supermodel hot” 10.